Not really a site suggestion as such, however why don't we send all the Lexus Dealers or mail Lexus GB direct with the car stickers and ask them to display them in the show cars?

Good publicity

How about getting the dealers to put an information sheet in the pack of info they give you when they hand the car over.

I had never heard of the club before June, and I had been a Lexus owner for 3 years prior to that.

Even just a mailshot to all the dealers with a "this is who we are" type letter. As I mentioned in the "How did you find the club" thread, I was forwarded on to here by Southampton Lexus. However the salesperson just had the web address scribbled down on a post-it note in a very drawer - so some leaflets that they can hand out or refer to for their own use maybe?

I think GRiM has knocked the nail on the head.