I got permission from Matt to do this on the US board, but I thought it might be cool if I got some international responses...thanks in advance for your help...a 1-2 sentence response is appreciated

Name (first name & last initial):
Region:
Age:
Sex:
Car Make Owned:

1. Are you single or married?
2. If yes to number 1 do you have kids? If so how many?
3. What type of activities do you do for fun in your leisure time?
4. Do you consider your self liberal or conservative?
5. Describe you feelings towards the importance of money v. family?
6. Do you feel that luxurious possessions improve your social status?
7. Please rate the following on a scale of 1-10, 1 being very low, 10 being very high and 5 being average:
Mercedes-Benz:
Quality
Value
Fit/Finish
Performance
Lexus:
Quality
Value
Fit/Finish
Performance
Toyota:
Quality
Value
Fit/Finish
Performance
Acura:
Quality
Value
Fit/Finish
Performance
Audi
Quality
Value
Fit/Finish
Performance
BMW
Quality
Value
Fit/Finish
Performance

8. What do you feel the most important feature in a car is (Price, Safety, and Style etc.) and why?
9. Describe your general feelings toward the Lexus brand?
10. What words come to mind when you think about Lexus and their brand image?
11. How do you view Lexus v. their main competition (BMW, Mercedes, etc.) in quality, value, fit/finish and brand image?
12. What is the main purpose you use your luxury vehicle for? (i.e. work, travel joyriding etc.)
13. If you do not own a Lexus would you consider purchasing one? Why or why not?
14. On a scale of 1-10, 1 being very low/no commitment, 10 being very high and 5 being neutral, please rate your commitment to the Lexus brand.
15. What factors/incidents would cause you to switch brands of cars?

Name (first name & last initial): Mat C
State / Town: wiltshire
Age: 34
Sex:M
Car Make Owned:X2 Lexus 1x Mitsubishi

1. Are you single or married? M
2. If yes to number 1 do you have kids? If so how many? 2 Girls
3. What type of activities do you do for fun in your leisure time? Motorsport,Walking
4. Do you consider your self liberal or conservative? Liberal
5. Describe you feelings towards the importance of money v. family?Family first..money second
6. Do you feel that luxurious possessions improve your social status? Of course...lol
7. Please rate the following on a scale of 1-10, 1 being very low, 10 being very high and 5 being average:
Mercedes-Benz:
Quality 3
Value 2
Fit/Finish 2
Performance 7

Lexus:
Quality 7
Value 9
Fit/Finish 9
Performance 6

Toyota:
Quality 8
Value 9
Fit/Finish 9
Performance 6

Acura:
Quality k/n
Value
Fit/Finish
Performance

Audi
Quality8
Value2
Fit/Finish5
Performance7

BMW
Quality2
Value4
Fit/Finish5
Performance7

8. What do you feel the most important feature in a car is (Price, Safety, and Style etc.) and why? Safety, then style.....safety always comes first
9. Describe your general feelings toward the Lexus brand?, im very happy with it, i think they get it almost spot on.....
10. What words come to mind when you think about Lexus and their brand image?..Almost perfect
11. How do you view Lexus v. their main competition (BMW, Mercedes, etc.) in quality, value, fit/finish and brand image?, i think Lexus look at the other brands and perfect them
12. What is the main purpose you use your luxury vehicle for? (i.e. work, travel joyriding etc.)erm....shows and motorsport
13. If you do not own a Lexus would you consider purchasing one? Why or why not?
14. On a scale of 1-10, 1 being very low/no commitment, 10 being very high and 5 being neutral, please rate your commitment to the Lexus brand. 10
15. What factors/incidents would cause you to switch brands of cars?if they become souless

Name (first name & last initial): Claire G
Region: Berkshire, UK
Age: 30
Sex: Female
Car Make Owned: Lexus GS300 Sport (MkII)

1. Are you single or married? Married
2. If yes to number 1 do you have kids? If so how many? 2 kids under 5
3. What type of activities do you do for fun in your leisure time? Drive, family stuff, socialising
4. Do you consider your self liberal or conservative? Liberal
5. Describe you feelings towards the importance of money v. family? Family first, but money's a necessary evil to maintain a good stamdard of living
6. Do you feel that luxurious possessions improve your social status? No, only other people's perceptions of your social status
7. Please rate the following on a scale of 1-10, 1 being very low, 10 being very high and 5 being average:
Mercedes-Benz:
Quality 7
Value 6
Fit/Finish 7
Performance 8
Lexus:
Quality 7
Value 8
Fit/Finish 9
Performance 7
Toyota:
Quality 7
Value 8
Fit/Finish 7
Performance 7
Acura: Basically a Honda, right?
Quality 7
Value 7
Fit/Finish 7
Performance 8
Audi
Quality 6
Value 6
Fit/Finish 6
Performance 7
BMW
Quality 6
Value 4
Fit/Finish 5
Performance 8

8. What do you feel the most important feature in a car is (Price, Safety, and Style etc.) and why? Styling is what first attracts me to a car, followed by price - if I can afford it, I'll look into safety levels etc and make sure I'm happy with them
9. Describe your general feelings toward the Lexus brand? I'm quite loyal to the brand and would consider a Lexus first before other brands. This is due to the fact I'm only likely to buy a Japanese car and I've been impressed with what you get as standard versus other manufacturers
10. What words come to mind when you think about Lexus and their brand image? Quality, Style, Unique
11. How do you view Lexus v. their main competition (BMW, Mercedes, etc.) in quality, value, fit/finish and brand image? Although a lot of people rate mercs and beemers above Lexus, I've always been disappointed by their overall quality, the attitude of the dealerships and the fact you have to pay so much more to get a decent spec (cost of additional extras)
12. What is the main purpose you use your luxury vehicle for? (i.e. work, travel joyriding etc.) Work and family life
13. If you do not own a Lexus would you consider purchasing one? Why or why not?
14. On a scale of 1-10, 1 being very low/no commitment, 10 being very high and 5 being neutral, please rate your commitment to the Lexus brand. 9
15. What factors/incidents would cause you to switch brands of cars? If the dealers/manufacturer get too complacent or quality standards fall

Name (first name & last initial): Paul N
Region: Milton Keynes, UK
Age: 34
Sex: Male
Car Make Owned: Aristo Twin Turbo MK I

1. Are you single or married? Married

2. If yes to number 1 do you have kids? If so how many? None

3. What type of activities do you do for fun in your leisure time? Driving, Pubs, Car Care

4. Do you consider your self liberal or conservative? Liberal

5. Describe you feelings towards the importance of money v. family? Family always comes first

6. Do you feel that luxurious possessions improve your social status? Yes, it changes the way other people view you

7. Please rate the following on a scale of 1-10, 1 being very low, 10 being very high and 5 being average:

Mercedes-Benz:
Quality 6
Value 4
Fit/Finish 6
Performance 7

Lexus:
Quality 8
Value 9
Fit/Finish 8
Performance 10

Toyota:
Quality 8
Value 8
Fit/Finish 8
Performance 7

Acura: Basically a Honda, right?
Quality 8
Value 8
Fit/Finish 6
Performance 7

Audi
Quality 7
Value 7
Fit/Finish 7
Performance 9

BMW
Quality 7
Value 6
Fit/Finish 7
Performance 7

8. What do you feel the most important feature in a car is (Price, Safety, and Style etc.) and why? Combination of Safety and Styling First and then the price,

9. Describe your general feelings toward the Lexus brand? Have always like the Lexus brand and the models

10. What words come to mind when you think about Lexus and their brand image? Prestige and executive

11. How do you view Lexus v. their main competition (BMW, Mercedes, etc.) in quality, value, fit/finish and brand image? I had rated Mercs above Lexus, that was until I was able to compare like for like, Lexus has a better price range while keeping with the extras

12. What is the main purpose you use your luxury vehicle for? (i.e. work, travel joyriding etc.) Getting to work

13. If you do not own a Lexus would you consider purchasing one? Why or why not? No, always thought they were out of my price range

14. On a scale of 1-10, 1 being very low/no commitment, 10 being very high and 5 being neutral, please rate your commitment to the Lexus brand. 9

15. What factors/incidents would cause you to switch brands of cars? If the price of Fuel and parts went to high rate

Name (first name & last initial): Mike M
Region: UK
Age: 42
Sex: M
Car Make Owned: Lexus

1. Are you single or married? M

2. If yes to number 1 do you have kids? If so how many? 2 (previous marriage)

3. What type of activities do you do for fun in your leisure time? Live music, African art, home cinema, cooking, military history, fast cars

4. Do you consider your self liberal or conservative? Liberal

5. Describe you feelings towards the importance of money v. family? Money is important for a comfortable lifestyle but not at the detriment of the family

6. Do you feel that luxurious possessions improve your social status? If you can afford it flaunt it

7. Please rate the following on a scale of 1-10, 1 being very low, 10 being very high and 5 being average:

Mercedes-Benz:
Quality 8
Value 7
Fit/Finish 9
Performance 7

Lexus:
Quality 8
Value 9
Fit/Finish 9
Performance 8

Toyota:
Quality 7
Value 8
Fit/Finish 8
Performance 6

Acura: Not familiar with this brand
Quality
Value
Fit/Finish
Performance

Audi
Quality 8
Value 7
Fit/Finish 8
Performance 8

BMW
Quality 7
Value 7
Fit/Finish 8
Performance 7

8. What do you feel the most important feature in a car is (Price, Safety, and Style etc.) and why? Safety, style, price

9. Describe your general feelings toward the Lexus brand? Superb build quality, comes with most optional extras as standard

10. What words come to mind when you think about Lexus and their brand image? Luxury with performance

11. How do you view Lexus v. their main competition (BMW, Mercedes, etc.) in quality, value, fit/finish and brand image? Mercedes and BMW are now competing in the commodity market and as a result the quality, value, fit/finish is declining. A luxury brand should remain a level above the commodity market

12. What is the main purpose you use your luxury vehicle for? (i.e. work, travel joyriding etc.) Social, domestic, pleasure

13. If you do not own a Lexus would you consider purchasing one? Why or why not? N/A

14. On a scale of 1-10, 1 being very low/no commitment, 10 being very high and 5 being neutral, please rate your commitment to the Lexus brand. 9

15. What factors/incidents would cause you to switch brands of cars? Poor dealership service quality