Before I fitted the ceramic type pads on the front of the 250 the rims used to get absolutely black with brake dust and it was really difficult to remove. Ended up using a proprietory wheel cleaner that did the job, but it must have been mostly phosphoric acid if the holes in my jeans are anything to go by.
Haven't tried the Bilberry, but it's supposedly acid free. I've used old clay and it does the job but doesn't last very long before you risk scratching the laquer.
Since putting on the new pads I get little dust on the front rims, similar to the back really and that's hardly any. Another reason for the lack of dust between washes is the application of this stuff after cleaning the rims.