Hi there,
Wondering if any other owners out there have received an unusual marketing letter from their local dealer? It tempts you into calling their sales team with an offer based on a 'unique offer of value' specific to your current car and customer profile held by Lexus UK.
After talking it through with the sales guy, it still sounds rather odd and potentially a good deal. Basically, he said Lexus UK have pre-approved some existing owners for a deal that's apparently the best they've even done to upgrade to a new or less than year old user car. He said it works that you negotiate the best price available from the dealer, which they've been told to be as generous on as they ever would regardless of this deal and include usual part-ex discounts etc. Then AFTER agreeing the price at the dealer, there's a unique reference code (that only I have on the letter), which corresponds to an additional and supposedly significant discount Lexus UK will make on top of price agreed with the dealer, which the dealer isn't liable for. Then, as the final sweetener, if you take this price, they're offering a 0% finance deal for 2, 3 or 4 years, which is supposedly the first time Lexus UK has offered this rate.
Overall, if I were looking to upgrade - and I kind of am, it's just a few months earlier than intended - this seems to be a very good deal. However, I'm not involved in the trade at all and have only bought once from a Lexus dealer before, so this is a little new to me.
Would appreciate any views or advice from others who may have received a similar letter or if someone can make a better assessment of the supposedly amazing deal than me?
Thanks,
Nick