I got permission from Matt to do this on the US board, but I thought it might be cool if I got some international responses...thanks in advance for your help...a 1-2 sentence response is appreciated
Name (first name & last initial):
Region:
Age:
s*x:
Car Make Owned:
1. Are you single or married?
2. If yes to number 1 do you have kids? If so how many?
3. What type of activities do you do for fun in your leisure time?
4. Do you consider your self liberal or conservative?
5. Describe you feelings towards the importance of money v. family?
6. Do you feel that luxurious possessions improve your social status?
7. Please rate the following on a scale of 1-10, 1 being very low, 10 being very high and 5 being average:
Mercedes-Benz:
Quality
Value
Fit/Finish
Performance
Lexus:
Quality
Value
Fit/Finish
Performance
Toyota:
Quality
Value
Fit/Finish
Performance
Acura:
Quality
Value
Fit/Finish
Performance
Audi
Quality
Value
Fit/Finish
Performance
BMW
Quality
Value
Fit/Finish
Performance
8. What do you feel the most important feature in a car is (Price, Safety, and Style etc.) and why?
9. Describe your general feelings toward the Lexus brand?
10. What words come to mind when you think about Lexus and their brand image?
11. How do you view Lexus v. their main competition (BMW, Mercedes, etc.) in quality, value, fit/finish and brand image?
12. What is the main purpose you use your luxury vehicle for? (i.e. work, travel joyriding etc.)
13. If you do not own a Lexus would you consider purchasing one? Why or why not?
14. On a scale of 1-10, 1 being very low/no commitment, 10 being very high and 5 being neutral, please rate your commitment to the Lexus brand.
15. What factors/incidents would cause you to switch brands of cars?
