Advert 6.10pm Sunday

[UltraViolet]

Not a Lexus advert (sorry) - but I don't get inside info from Lexus.......

Tis a Honda Advert - but I've seen it and it is soooo amazing - especially when you know that none of it was faked or done with CGI - all real.... took over 600 takes!!!!

Will be on in the F1 break and trust me - it is impressive. And rather cool! :D

[djanderso]

Yup, I've seen the advert too and it's one of the best for a long time. Reminds me of my fav childhood game, Mouse Trap!

[jac114]

Yeah I think it was cool... BUT it was not done in one hit surely... I could swear I saw a cut in the film????

But even so it was very very good

jac

[keywest]

Excellent advert? - yes

Convince me to buy an Accord? - no

Still it's great there are creative people out there who want to entertain us!

[ifraz]

Yep, saw it too. Excellent and very well done. Remember thinking at the time, how did someone think of this whole process, from start to finish? :) Reminded me of domino's

[Matthew_McNally]

WOW

[Monster-Mat]

there was no way that was all for real

3 reasons

how can wheels roll uphill ;)

[rhaines]

Real or fake, that had to be one of the best adverts I have seen in a long long time. I was in a room of 5 people getting ready for the GP and absolutely eveerybody was sitting in silence watching the advert to see what happened next.

Very clever, well put together and bound to win an award for something....

Would I buy a Honda...... Not a chance

[Monster-Mat]

here's the advert......

http://194.29.64.17/thecog/movie.html

i feel sorry for those without DSL when you come to down load it :)

[ricky_is200]

I'm not having much luck downloading that file, just seems to be hanging.

[Claire G]

Saw it last night, it's really good. Hat's off to Honda's ad agency!

[Matthew_McNally]

Would I buy a Honda...... Not a chance

funny - we were just talking about this Ryan.

it was only when the Paul (guy in here) mentioned that the car was a grey estate that I remembered what the car was. :(

[rhaines]

...it was only when the Paul (guy in here) mentioned that the car was a grey estate that I remembered what the car was....

Possibly to good an advert if you remember the advertbut not the product :(

[djanderso]

I think the ad pretty much sums up Honda's ethos - innovative.

Much better than the usual adverts about how "it's the soul of a sportscar", "Quality speaks for itself", yawn, yawn.

[ricky_is200]

Just downloaded the advert (thanks for posting that Mat), looks really cool.

[jim]

Just seen it again on UK gold, seemed to be shorter and the car at the end was a saloon rather than an estate

[peter-flint]

insufficient kinetic energy to propel two tyres up-hill, Newtons cradle ring any bells ?

Still entertaining though.

[UltraViolet]

It was indeed real - no faking...... presentation made Friday in a meeting with the advert agency responsible, and I have the DVD which includes the making of and various other bits .....

How did it roll uphill??? Weights!

Innovation is the key - why conform - think your own way. Very few ads cover all three marketing processes. Getting noticed and remembered is all most aim for. Talked about is very good. Remembering the product - not as important as if talked about, others often prompt with the product.

Also - don't be fooled that TV advertising is about making people want to buy the product. There are many reasons and often building an image of a brand is far more important. In some fields - it is a TV presence that is used to convince suppliers or retailers of what you are selling - aometimes irrelevant what the potential consumer thinks.

[Bluebeard]

Speaking of car adverts - how do rate the new Audi one (the fish as part of the traffic)

[peter-flint]

AH-HAAAA, weights, eh.

Must have been an optional illusion, almost got Jonathan Creek to solve that one. Very good !!!

[Brian Berry]

Honda advert beats any others currently available hands down. Honda, a quality advert for a quality car , pity its not advertising Lexus.