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The origin of the Lexus name:


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Interesting facts (surely to some...):

In 1986 Toyota Motor Sales contracted a renowned PR firm in California to create a name for the new luxury vehicle and division. The name "Lexus" was created by combining two words that depict the vehicle, "luxury" and "elegance."

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IN 1988 Toyota were taken to court by Lexis, a legel information network over the use of the name. Toyota even had the names Lexul,Luxel, Lucidia and Lexia as alternatives.The law suite was resolved on 8th March 1989- thank heaven! Fancy driving a LUCIDIA:P

(courtesy Brian Long)

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