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    Lexus Reveals Marvel Studios’ Eternals Vehicles

    Lexus crafts luxury experiences inspired by people. Now, it’s drawing inspiration from super-heroes with cosmic super-powers too – as the exclusive automotive partner of Marvel Studios’ Eternals. Lexus and Marvel Studios have collaborated to design 10 character-themed custom-wrapped cars, based on the super-heroes from the highly anticipated film, which is launching in the UK on 5 November.

    Each Eternals car is inspired by the individual armour design, iconography and super-power of each Eternal. In addition, a golden glow emanates from the vehicles’ grilles and underbodies, reflecting the characters’ shared energy signature, as seen in the film. The vehicles will be featured in various events and media extensions.

    “We’re excited to bring the Eternals partnership to life through these custom-wrapped Lexus vehicles,” said Vinay Shahani, Lexus Vice President of Marketing. “Just as each Eternals character has a distinct style and set of capabilities, so does each character-themed Lexus.”

    The line-up of custom-wrapped Eternals vehicles includes:

    Ikaris x Lexus LS: the LS, Lexus’s flagship luxury saloon, is matched with Ikaris, played by Richard Madden, considered the tactical leader of the Eternals.

    Ikaris_Lexus_LS.jpeg

    Makkari x Lexus RC F Track Edition: the fastest Eternal, Makkari, played by Lauren Ridloff, is the perfect match for the sports car in the Lexus line-up – the  RC F Track Edition.

    Makkari_Lexus_RCF_TrackEdition.jpeg

    Sersi x Lexus RC F: one of Lexus’s sports cars, the RC F, is paired with one of the film’s most powerful characters, Sersi, played by Gemma Chan.

    Sersi_Lexus_RCF.jpeg

    Sprite x Lexus NX: the NX, a hybrid SUV, is a perfect complement to the illusion-casting ability of Sprite, played by Lia McHugh.

    Sprite_Lexus_NX.jpeg

    Thena x Lexus LC 500: Thena, played by Angelina Jolie, is a natural fit with the sleek and stylish Lexus LC 500 coupe.

    Thena_Lexus_LC.jpeg

    “After so successfully telling a co-branded story on the original Black Panther film, we’re thrilled to be teaming up with Lexus once again. Combined with our custom spot directed by the Russo Brothers and starring Kumail Nanjiani in-character as Kingo, these Eternals-inspired vehicles show that exciting collaborative storytelling can extend even beyond traditional media,” said Mindy Hamilton, Senior Vice President, Global Partnership Marketing at Marvel Studios.

    Lexus and Marvel Studios recently released a long-form video called Parking Spot, starring Kumail Nanjiani as Kingo. It was directed by the Russo brothers, who helmed four Marvel Studios films including Avengers: Endgame, one of the highest grossing films of all time. In the two-minute piece, Kingo has to solve a very human problem before he can join the epic super-hero battle happening downtown – finding a safe parking spot for his new Lexus IS 500 F Sport Performance, the most powerful IS ever, with a 472-horsepower naturally aspirated V8 engine.

    For more information on Lexus and Marvel Studios’ Eternals collaboration, visit www.lexus.com/eternals.




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