Ha ha - Brand Loyalty - what a wonderfullly emotive subject!!
Having owned both an A3 and a IS200 within the last year (and now something completely different), I have to say that I find some of the comments on here incredible.
How anyone can seriously condsider the interior of the Lexus to be superior to the Audi is beyond comprehension - from the seats to the driving position to the general quality of materials used, the Audi is so much better.
Don't get me wrong, I'm not an Audi nut - I've never have the same brand of car twice (other than a couple of Fiestas when I was young). There were things that bugged me about the A3. The rear legroom was even poorer than the IS, the list of options was ludicrous, as were some of the prices and as for boot space!!
One thing that did amaze me was the servicing costs on an IS - I was quoted around £180 for a 10K service. When I looked in the book, all they did was to 'inspect' several things and change the oil and oil filter. IIRC, the 10K on my A3 was around £120 and that included new wiper blades and a couple of other (small) things.
I am sure that I am in the minority here, as the JD Power survey would suggest, but I always found Dealer Service to be quite poor. And not just from the supplying Dealer either.
I had mixed emotions about seeing the IS go, but at the end of the day, I NEVER found a comfortable driving position (I'm 6' 2"), where I could see any of the bonnet without almost having my head poking out the sunroof.
I won't tell you what 've got now, 'cos you'll only laugh and flame me. But, suffice to say that it is a 'Flex'ible 7 seater and first impressions would suggest that it is equally as quick as the IS in it's 2.2 guise.
Apols if this offends anyone here, but I'm just being honest.