lexusyd

Interesting to look at all the different Lexus sites around the globe. Particulalry the IS250 sites. Is the 'Move as one' campaign for the IS250 used outside of Australia? The ad on TV is quite spectacular using a black IS250 model in a stadium. A man dives down from the roof of the stadium (similar to a diver at swimming) and morphs into the Lexus. You can check out the ad at: http://www.lexus.com.au/models/default.asp?model=IS250 Interested to hear on difference in marketing depending on location. I guess a range of factors are considered including: Target demographics (although I suspect this would be similar in many regions) Competition ( again geographic location would be significant in Oz there are more Asian makes (ie Japanese/Korean) are less expensive and offer greater value as oppossed to European counterparts Pricing - how much are consumers willing to spend on a vehicle many factors here such as tariff/exchange rate/cost of transportation-export etc... Do different regions operate autonomously in terms of marketing/branding or does Lexus Global HQ provide guidence and basic template if you like Interested to hear any feedback on these questions. Cheers

Just for info to all UK LOC members, sales numbers for month of December 2005 in Oz: BMW 3 Series - 320 units Lexus IS250 - 298 units :) Quite a impressive figure considering the IS250 was launced in OZ in November. I imagine that the difference between the 2 models will decrease once Jan figures are published - wouldn't be surprised if the IS250 outsells the 3 series. Does anyone have similar data for UK sales for Dec? Cheers Lexusyd

My local dealer had metal plates with the colours - helped me to choose. They were the size of oval dinner plates...if that helps...does yours? PS this is the St Lucia Pearl me I think: http://wheels.carpoint.ninemsn.com.au/Desk...&Alias=wheelsau I think you will find that the colour in the 'Wheels' magazine is (in Oz) Silver Mica Metalic (1G1). I have the hard copy of the article and it appears to closely resemble this one. Perhaps Tonydownunder may also be able to confirm Interestingly Australia does not receive RED in any shape or form on the IS250.

Does anyone have an insight into the 'L-Finesse' styling concept that we see on both the GS and IS models

I know that the structural rigidity of the IS250 is said to be 20% stiffer than the IS200, but what about the paint? How does the paint (apart from obvious new colour range) differ from the outgoing model???

Similar sentiments given by Australia's 'Wheels' magazine (Jan issue) - "Something tells us that the German Marques Lexus obvioulsy used as targets for benchmarks for the new IS are about to do some soul-searching of their own". :D Well done to IS250 Chief Engineer Suguya Fukusato :winky:

Perhaps the demand for the IS250 took Lexus Australia by surprise? I remember only last year that a similar waiting period took place for those wanting to get the Mazda 3. Mazda were quite taken back by the demand so much so that in some models/colour options you had to wait between 8 - 10 weeks for delivery. The Mazda 3 has gained a solid reputation for it's style, equipment and value - hence its demand exceeding supply causing Mazda to increase its capacity. Could the same be said for the IS250 model - were Lexus targets, and therefore its capacity to build, below initial expectations :o - causing a ramp up of production to meet demand????? In Oz do you have to wait 2 - 3 months for delivery of a BMW 3 series? Or is it just unique to the IS250? Cheers

Yet another new Aussie B) on board, looking forward to being part of the forum. Looking at getting a IS250 prestige very soon - and thought that this was the best place to learn more about this brilliant new model. Don't take my word for it. Check out the January article that reviews the IS250 in Australia's 'Wheels Magazine". The article titled "If at first you dont Exceed" is a good read and is quite complimentary I thought. http://wheels.carpoint.ninemsn.com.au/Desk...&Alias=wheelsau Sadly the IS250 did not win the recently announced Wheels 2005 car of the year award. The Mazda MX5 took the honour, but the IS250 came close being in the top 4 finalists :) out of the 21 models in the field. The BMW 3 series didn't make the final 4, nor did the Lexus GS, however the article did mention that "In Australia the 3 series dominance in its class has been unquestioned...until the recent emergence of one car - the Lexus IS250". Quite a compliment for such a new entrant dont you think. Cheers