Having bought my Lexus in the year dot (when Lexus was in it's infancy here) after many years of being a ripped-off Merc driver, I was astounded at the level of service provided. Add to that the undeniable quality,reliability etc.
In those days, Lexus aimed its market squarley against Merc and they won (may be not in huge volumes, but in immensely satisfied owners).
Then they decided to take the fight to the little squirt BM 3 series market, with the IS (undoutably a fine car), but in the minds of many Lexus owners, this was a case of devaluing the brand.
What followed was then a bunch of 'large Jap-looking cars' (fatal mistake not to keep Giugiaro) and spreading resources all over the broad market spectrum.
Consequenlty a lot has sufered - my biggest gripe, service (local dealer farmed out to multi-marque group) tried getting a replacement key fob the other week and ended being re-directed to 5 different locations in the country, before just giving up!)
Many moons back, I decided to spoil myself with a nice watch. Up market jeweller in S'pore (before anything else) asks
"What car do you drive?"
When I replied - he got out a stunning(but simple) Breitling
When i asked him why he had suggested this, reply was
"If you had said Merc, then it would have been a Rolex so you could show off that you had made it, BMW then a Tag-Heuer because you cannot really afford quality and want to fool people with flash.
Breitling because it is understated quality and you have nothing to prove!"
I still have both car & watch and am still as ecstatic as day one. (although it probably is about time to get a new Gs350 F Sport before decades-long mid-life crisis wanes