Hi Guys,
Thanks for taking the time to fill out the questionnaire, it is very much appreciated.
Thanks Stacey, It isnt a nice piece of work to take on but chosing it on Lexus has definitely made it more enjoyable.
Iceman - The piece of work is based on understanding the need for branding within the car industry and trying to understand why Lexus sells so few cars in relation to its competitors. By answering the questionnaire, i should be able to understand whether the problem lies within the brand image, or whether its mainly as a result of little awareness of the Lexus brand or a combination of the two!
Cheers :)