Let’s have some thoughts on this then.. the way I see it...
- Lexus don’t spend as much as competition on marketing and sombrand awareness isn’t there.
- Most reviews are based on a few hours in track and on a road and do not show off the cars in all weather conditions and over an extended time. Chris Harris did a review of the m5 and gsf and due to poor weather the gsf shon.
- People are too focused on 0-60. Lap times between the f cars and rivals are usually within 1 second if each other.
- Brand image. As above, due to lack of spend on marketing those non car folk still see Lexus as an old mans car.
stu