Hello lovely Lexus owners. I'm interested in people's love for Lexus, doing a research project for my degree. It's all to do with living luxury/loyalty/brand aspiration etc. Can you help me with some insightful answers? Thank you....
Why did you buy a Lexus?
What does it mean/represent to you?
How important is luxury in your life?
What does ‘perfection’ mean to you?
What is the role of your car in your life?
What 5 words would you use to describe yourself?
What 3 words would you use to describe Lexus?
Favourite magazine?
Favourite TV programme?
On a Scale of 1 – 10
• How successful are you?
• How cool are you?
• How powerful are you
What else is interesting about you?
