Will

I agree there are two ways of looking at this. Partridge wants to be sophisticated, suave, cool and so drives the lexus to give off this impression. Or the second way is that he is a typical person who drives the IS200 and is a good reflection of the brand. Personally I think Partridge is always trying to better himself and make people believe he's the main man and so he uses the car as a tool to accomplish this. Do you think the general public or prospective buyers think Partridge is a typical owner or that Lexus is what Partridge is aspiring to be??

Cheers so far all really useful stuff. If you could also give me descriptive words that you believe describe the Lexus brand and if there are now different words after lexus appeared on Partridge that you think may depict Lexus I'd appreciate it. Again your opinions and also what you think others may think. I suppose there are a lot of people who believe that Partridge is almost real and that he's a sad try hard character and so the car reflects that. There are others however who may be drawn to it because of a real appreciation of the programme. Regarding the marmite advert its a complete love hate thing, they are tapping into this discussion point as advertisers. Interesting also that people either love or hate the advert as well. all about visual consistency i suppose.

Hi there. I Need your help please! I'm conducting a study on the impact of TV and Film on the brand image of cars. Its all about product placement and as a fan of Alan Partridge and Lexus I'm looking at whether Partidge has had an impact on Lexus market position and brand image in your eyes as owners and any comments from friends you have had. Any information and opinions would be really appreciated. Cheers Guys Will