edwatki
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Will Kylie Minogue Change The Brand Image?
edwatki replied to its_a_doozy's topic in Lexus CT 200h Club
With the introduction of a pop star like kylie, it looks like the CT 200h is being target at a different audience to other Lexus cars. The Lexus and Kylie Minogue advert would suggest they are appealing to a younger female audience.