Lexus Owners Club

In Marvel Studios’ Black Panther films, members of the nation of Wakanda’s elite Dora Milaje warriors must possess extraordinary qualities, a principle that also applies to their mode of transportation. Enter the all-new, all-electric RZ 450e, Lexus’s technologically advanced BEV that brings an electrifying attitude to the warriors’ arsenal Lexus will once again join forces with the Marvel Studios’ Black Panther franchise this autumn, as the official automotive partner of the highly anticipated film Marvel Studios’ Black Panther: Wakanda Forever. Ahead of the film’s global release from 9 November, the RZ 450e, driven by Dora Milaje warriors, will star in a heart-pumping series of 60, 30 and 15-second ad spots called An Electric Future. Directed by Anthony Leonardi III, the visually thrilling ad finds General Okoye (played by Danai Gurira) in the RZ 450e as she prepares to fulfil her national duty in the unfamiliar role of public speaker. General Okoye is joined by her fellow Dora Milaje as they embark on what becomes a car chase experience filled with spectacular stunts, explosions, and pin-point accurate ‘vibranium spear’ throws. The RZ 450e enables the Dora Milaje to dodge their pursuers with its precise One Motion Grip steering, balanced handling thanks to DIRECT4 all-wheel drive and a seamless on-demand application of power via front and rear e-Axle motors. The RZ’s BEV-specific seating layout and versatile digital rear-view mirror provide optimal all-round visibility for General Okoye’s driver and front passenger. “The power, elegance, and future-forward vision of the Lexus brand aligns perfectly with the Black Panther franchise. We couldn’t be happier to team up with Lexus once again to bring an action-packed story and supporting 360-degree campaign to life,” said Mindy Hamilton, Senior Vice President of Global Partnership Marketing at The Walt Disney Company. Michael Moore, Lexus International’s General Manager for Strategic Communication said: “We’re excited and honoured to continue our collaboration with the Marvel Studios’ Black Panther franchise. Our all-electric RZ 450e is a perfect fit in the Dora Milaje’s cutting-edge arsenal, bringing an elevated driving experience that intuitively connects with its users through advanced technology and compelling performance.” About Marvel Studios’ Black Panther: Wakanda Forever In Marvel Studios’ Black Panther: Wakanda Forever, Queen Ramonda (Angela Bassett), Shuri (Letitia Wright), M’Baku (Winston Duke), Okoye (Danai Gurira) and the Dora Milaje (including Florence Kasumba), fight to protect their nation from intervening world powers in the wake of King T’Challa’s death. As the Wakandans strive to embrace their next chapter, the heroes must band together with the help of War Dog Nakia (Lupita Nyong’o) and Everett Ross (Martin Freeman) and forge a new path for the kingdom of Wakanda. Introducing Tenoch Huerta as Namor, king of a hidden undersea nation, the film also stars Dominique Thorne, Michaela Coel, Mabel Cadena and Alex Livinalli. Black Panther: Wakanda Forever, directed by Ryan Coogler and produced by Kevin Feige and Nate Moore, opens in Europe from 9 November 2022.

The Lexus NX has been awarded Best Premium Medium SUV and the future Lexus RZ as One to Watch at the Business Car Awards that took place in London last night, (Thursday 22 September) Martyn Collins, Editor, Business Car magazine, said “The all-new NX impresses with its extra practicality and performance, plus there’s the NX 450h’s EV range and low 8 per cent BIK figure. On top of the added space, the NX’s new Global Architecture means it’s a tidy and refined choice that’s worthy of picking over German rivals in this class.” The second generation NX has represented a significant shift for the Lexus brand, taking new directions in design, powertrains and dynamic performance. The NX 450h+ is the halo model equipped with a plug-in hybrid powertrain which can cover up to 46 miles on electric power. The electric system also stands out from the competition by maintaining use of its hybrid system when battery charge is depleted; unlike rival models which default to their combustion engine. Turning to the Lexus RZ 450e, the brand’s first bespoke fully electric SUV winning the One to Watch Category, Collins added, “The RZ is the first all-electric Lexus developed from the ground up and, when it goes on sale next year, it is sure to shake up established premium brand rivals with 309hp, a range of more than 250 miles and fully fly-by-wire steering.” The RZ 450e is an all-new battery electric SUV, due to be on sale in the UK in 2023 constructed on a dedicated BEV platform. It is the first Lexus electric vehicle to be developed from the ground up and introduces advanced technologies that enhance its handling and performance. It uses Lexus e-Axles with an innovative DIRECT4 all-wheel drive torque control system, as well as a full suite of safety and driver assistance features, including Lexus’s Safe Exit Assist which prevents a door being opened into the path of vehicles and cyclists approaching from the rear. Neil Broad, General Manager, One Toyota Fleet Services, said, “The second generation NX continues to impress all round, representing a new chapter in Lexus design, electrified powertrains and advanced technologies including the brand’s first plug-in hybrid electric model, the NX 450h+.” On the RZ model, he added, “It is a real honour to accept this award in anticipation of a model not yet on sale. It absolutely highlights the exciting potential of the new technologies and enhanced performance the RZ 450e will bring to market.” For more information about the Lexus NX range and RZ 450e, visit the Lexus website www.lexus.co.uk