Overland

I have nothing against SUV! In fact I said that a RX would be a dream, and more than RX, my very deep dream is a Toyota Land Cruiser from the 80’s carefully restored and in a shade of color like taupe or dark brown, like a saw on the Japanese magazine dedicated of lifestyle where old LC are like gold and there’s company that restore them perfectly. My decision to not buy a NX or UX comes because I love sport style sedans and IS/RC are exactly my idea of design. Again, it is also a question of exclusivity: as the NX and UX is very common here, the big problem is to have something different, this comes from my work, as a designer, I always pay attention to this.

To be honest, as my language is not clear in English, none of the solutions would work for me, even if I really appreciate you offer. E so many options, and for this I thank you so much. The big problem raise when we talk about another very important element, that is: design and, above all, exclusivity. Since I drive my IS200/250/300H I saw very very few, less that the fingers on a hand. Here in Italy, or almost in my region, that is north east side, driving a IS or a RC it’s exclusive, not for the price (lot of people here drive AUDI, BMW or MB top of the range that cost more of my IS!) but as a sign of distinction. You distinguished becase you drive an hybrid car, uncommon and of the very best qualty ever, this is something that has an intangible, but very high, value in my opinion. So, cannot imagine to drive a “normal car” the same of other hundreds of people here, like sheeps, as I am also a designer my obsession for design and details are adding problem to problem too, another reason while I found incredible they ceased to delivery in EU so beautiful sedan lime the IS. And this also the problem of SUV: if you see a Lexus in Italy, generally is a UX or NX, rarely a RX (that I really love as it is the “originator” but 3.5 are to expensive to manage in Italy for tax) very rarely a IS or RC (never seen one on the road here) and LS is almost impossible, while MC S class is very common in the rich owners of small companies around here. So at the end, these factors concour too to create a big problem in the moment of decision, as it seems that not only tangible values should be considered, but those intangible too... and in this field, Lexus is a totally winner. Not easy, not easy.

To be honest as I live where they made Prosecco wine I prefer a cold glass of wine. But I have to point, that my assumption comes naturally because after three pages we talk about Tesla young manufacturer problems, but we didn’t find any solution or advice to an old and loyal Lexus customer that after two CT and four Lexus IS desperately want to stay as a customer of Lexus but, because someone else decide sedan are not trendy’s (for Lexus management only SUV are!) he should buy a ES or a SUV. I assume the alternative to Lexus is “a different Lexus”? Or a downgrade to Toyota? So at that point, if a Lexus customer should buy a Toyota why not a Peugeot or a Renault or a Opel or a Seat?

Ok, the battle seems against EV’s and in particular Tesla that after only few years in the market have problem of quality. (To be honest a look over Alfa Romeo, Audi or Volvo forums show that these decennial brands have lot of problem too as a personal owner of previous German Car -VW and Audi- I would never experience what I have passed) Assumed the car manufacturer Tesla is the worst in the world and we all think that the best alternative to Lexus is Lexus, to come in topic: ”if one that does not like SUV or any mini SUV, need to replace an IS330H in EU or UK in 2020 and just say no to ES, which car has to choose for another 4 year of lease?” Always remember that the title of the topic said that IS, CT and RC will be discontinued. Based on this statement, the RC that could be a good choice, could became soon after the purchase an “out of the market car” and most probably Lexus itself would not recognize any value. So? The only choice is to buy a Diesel German car? Or a mild-hybrid or how the German call their “hybrid” engines that are eons far from the tecnology of Lexus and will never be compared to the quality of Lexus? Or a Volvo EV’s? But we sain there’s not enough charging point! So absolutely NO to Ev’s let’s continue with petrol, OK. Or maybe to pay the last payment of the lease, in my case 17.000€, instead to swap for a new car and wait to know when in Lexus would offer an IS Ev’s and continue to drive a car that every month loose is value? Any other idea?

The true price is 68.500,00€ I think they would offer some discount. Anyway I will never would buy another German car, I had too much problems and would never experience the same story again. It was horrible. Lexus show me what is the meaning of reliability and exclusivity. It’s hard to think to come back to the age of problems with cars

Certainly technology, for example that of touch screens, brings with it advantages and also possible problems. If we remember, Lexus intorduced the touch scoff in the IS250 and all in all it was not bad, I was able to appreciate that interface in the three years that I have driven the IS250. Then Lexus with the IS300H version switched to the current interface, with the "mouse", which I personally like very much, as I find the screen integrated in the console very nice. In the RC, RX and NX we find the touch pad, which I however found very uncomfortable. Now in the new IS MY2021 and also in the current RX we return to the touch screen and to a screen positioning very similar to Mercedes, or as if the driver had a tablet in front. Even this type of choice may not appeal to some customers. I find placing a large screen protruding so prominently into the dashboard is also a bit of a visual distraction, Honestly, I have no problem with car technology, I think I would have loved it if the LF-CC concept had become a reality. If you look at it carefully, it is incredibly beautiful, with details that show the enormous potential that Lexus would have. Returning to the topic, the dealer is "indoctrinating" me praising the ES as the next car. His argument is that for the ES Luxury version I would spend only € 65.500,00 that is about € 14.000,00 more than the full optional IS300H Luxury (sunroof and Mark Levison) that I currently drive. For his respect I have been silent, but I find this marketing idea a bit silly! € 14.000,00 is not peanuts. A TESLA Model 3 AWD "Long Range" with a "full premium" interior I would pay € 58.000,00 excluding any special initiative (ecobonus and so on, that now in Italy are given)

It must certainly be said that the question of design is important but not essential in the context of the topic that focuses on alternatives (At Lexus) for those who want to switch from an IS to a new car in the next six months. All the houses could make sci-fi cockpits if they like. It would be enough to see what Lexus had thought for the concept of the IS250 which is the LF-CC: I dare say that compared to this, today's Tesla's looks outdated. Lexus presented this concept in 2012 The difference between European and Asian houses and Tesla is that while the first ones sip innovations drop by drop, always maintaining a basic "old-fashioned" approach that is understandable by all consumers, who in the vast majority do not even understand how a PC work, Tesla broke every type of approach, well aware of the type of market it was aimed at. Lexus has the exact same possibilities of creating a futuristic cockpit as other houses have, although for some reason it remains anchored to the old patterns. European houses, even in lower target cars, such as Citoren with el DS, have very beautiful, digitally advanced, much more versatile cockpits: Lexus introduced Apple Car just a couple of years ago. I am a designer who works in textiles, I work and have worked with the Japanese. Their approach is very particular: on the one hand they are very technologically advanced and create avant-garde textile products, but when it comes to translating these fabrics into clothing products, they create garments inspired by old America, outdoor like LL BEAN or Filson. I'll tell you more: although they can produce extremely high-performance fabrics, they go crazy buying old American looms to re-manufacture the obsolete fabrics of the old American industries, now almost all closed. In my opinion, this approach also applies to cars. They start with concepts that are very advanced, both in design and technology, they titillate us with wonderful ideas that we already imagine we can have in our cars. Then when the production cars come out, all these ideas are downsized, both for costs and for the real usability of the average buyer, who, in fact, would not know how to use them. Tesla starts from the exact opposite: you buy it because you REALLY WANT that technology and you accept an honestly anonymous and insignificant body design (compared to Lexus) and some quality problems, which I imagine will be solved. Even Lexus, compared to 15 years ago, now makes cars with more problems, just take a ride on the net. It is therefore no longer a question of capacity, but of will: Lexus does not want to evolve, it has not understood the market, it has not understood where it wants to go. This, of course, is what transpires to us consumers of a certain type, from their behavior, their mistakes, their botched strategies. In Italy, the customers who buy the UX and the NX (strictly the cheaper and basic versions, as my dealer tells me, that is, the majority of customers find the options offered as useless) are the customers who think that Lexus is KIA or maybe some other Korean company, they know nothing about who Lexus was. Perhaps, while we discuss this and slowly stop being Lexus customers, in Japan they are imagining incredible and very advanced things, such as to make even the Space X shuttle seem obsolete, but we will never know. At the moment I just want to understand, in a few months, what car I will have to buy to replace my IS and it seems that alternatives in the Lexus house are very few, if not zero. I worry, because I remain firmly convinced that I will never buy a German car again and certainly European houses do not attract me.

About the fact that Tesla could not be good for the needs of mileage and daily use of EU market customers, I can only report the data of Italy: 2019 sold Lexus: 5.820 units 2019 sold Tesla: 2443 units (about 2000 model 3) It seems Tesla can fullfill the needs of Italian drivers in order to mobility and so on. Lexus is in Italy since 1989, in thirty years after all the investements, advertising, dealerships they arrive to sell about the double of Tesla that is in Italy from how much? Three years? Something goes wrong.

I honestly don't think the question is "interstellar travel" but what kind of client there will be in the future. If we think that future customers will love the smoky rumble of petrol or diesel engines, then in my opinion, we are wrong. Perhaps today it is easy to make fun of Tesla's technology, but we must also take note that ALL the car manufacturers have accelerated strongly (and much faster than Lexus) on the technology of electric vehicles, precisely because in that of hybrid vehicles all have failed to technological level, while Lexus was the leader. It is therefore clear that they no longer looked at Lexus, but at Tesla: and they were inspired by it. We know today that the problem of autonomy is almost over. Today, most vehicles have minimalist and integrated consoles with suitable screens, Mercedes has a single global screen that includes the entire dashboard: while Tesla develops this vertically, Mercedes has developed it horizontally, but the creative matrix is the same: before of Tesla nobody had integrated the LCDs in this sense or as control units. Lexus, on the other hand, does not have any car, not even the LS with an advanced infotainment system truly connected (the "connected services", if you remember we talked about them for a long time, are totally obsolete) that allows you to know the status of the car at any time, to command it, to manage it as Tesla has and as other car manufacturers are doing, with keys that can be controlled from smartphones, management from apps and so on. Lexus launches the UX for a young segment, accustomed to more minimalist touch screens and interior design, and fills it with a thousand buttons scattered around the dashboard, with a mini screen that I had, as I said, practically the same in my early IS200 2000. I had some difficulties in orienting myself when driving. In short, I understand the irony about Tesla and the technology that revolves around it, which after decades led to a NASA mission in space by freeing the cockpit of the shuttle of old potentiometers and levers and using only two touch screens, and a pair of iPads. , fixed on the leg of the astronauts. But at the same time, as observers and customers, we cannot avoid the fact that sooner or later, like it or not, all cars will at least be like this. Even Lexus, like it or not, will have to think ... of course if it will be interested in staying on a certain type of market and maybe it is already doing it ... or maybe it will surprise us with hydrogen technologies ... nobody knows what they are doing in their laboratories What we do know is that instead they are losing a specific set of customers, including many of us here who will have to change their cars soon and can only choose between SUVs or sedans that are much more expensive than their IS. Or maybe buy an RC, as I would like, but it will probably be discontinued. Could it also be that on a marketing level this is exactly what Lexus wants, that is to cut out the "old dads" who drive a sedan and invest in the "young fashion people" who drive an SUV and only the "rich people" who can afford an ES or an LS? Who knows? Although the path of the hybrid, as far as I'm concerned, could still be widely practicable given its technological potential of which Lexus is the master, as it is now and with current technologies, in my opinion it will not lead the Japanese house anywhere and this will happen very, very soon. Probably, seeing how they are moving here in the EU and the UK, much sooner than they themselves think.

It’s hard to tell, as my English is not so good, but what I feel is that Tesla have pro and cons, here in Italy it’s start to see more Tesla than IS300H as the most famous Lexus is the NX for obvious reason. I have seen and try a couple model 3 in person and to be honest I have not see all the problem told above. At the same time I was astonished by the technology. Coming back into my IS look like I come back to a car of another century. The infotainment look poor, the graphic look so old, font and resolution are very bad if you compare with Tesla. This is an important aspect I think, as many customers probably does not care this things, but there are a generation of customers that really want an evolution in technolgy in his car. If you come into a UX, if possible is even worse. All the buttons are confused (too much buttons!) the infortaiment look the same I had in the IS200 early 2000’s the only improvement is that you can have the HUD, that in the iS, event in the 2021 model, you can’t have. Said all that, the problem remain. Lexus does not inted to offer us a consisten alternative to IS in EU and UK. The possibility of a reliable full electric sedan in my opinion is very far and, after all, always remember that others car manufacturers are working hard and in some case the are now more ready than Lexus. It seems impossible to me to imagine to change for another brand, absolutely, but at the same time it’s also a non-option I start to drive a NX, forced by the commercial Dept. of Lexus/Toyota. I can’t find a solution.

Thanks for your reply. I wonder what would be the logic that many of us, in the lack of a IS, as we own and we love, would be buy a Toyota. I had the same idea too. A Prius, so, to change totally. From a a luxury sedan to a basic car. I can't imagine me to be forced to buy a SUV or tu pay 70/80.000€ for a ES that it seems a car that is not born very well. It is normal? I means: we drive (n my case since 2004: IS200 Sportback, IS250, IS300H and IS300H MY2017 and two CT in family) one of the best car in the world, in a segment that is totally different of Toyota and we "go back to lower level" (let me use this words with irony!) just because Lexus decide we are not (all of us: EU and UK) "enough important" as a market for the new IS. The want we buy SUV. Or that we spend more a less qualitative car as the ES, or, at least, for a big car that we don't want or don't like. I find it weird. edit: a IS300E? Full Electric. I don''t think to be honest. And if so, I'm afraid not in EU or UK. For sure not in Italy, Italy now, for Lexus is seen like the market of sheep: UX, UX, UX ... NX, NX, NX and nothing else. edit 2: nobody think TESLA?

“Lexus has discontinued the IS sedan, RC coupe, and CT hatchback in the United Kingdom, presumably as a first step to stop sales of the three models throughout Europe. From Autocar: There are no plans to release the updated IS sedan recently released in the USA, though Autocar mentions that a crossover smaller than the UX is “in the works” for an possible 2021 debut” Imagine you have to change your car because your Pay per Drive or any other contract is going to end or from any other reason. What you would to do? Lexus could only offer a mini-Suv a mid-Suv or a Suv. Also, a very expensive Sedan range: ES or LS Let me know what will be your choice. thanks in advance

+1

In the mean, Lexus Italy cancelled the IS series from the website. Now if you want a sedan, the only choiche is ES or LS 🤯

I love. I really miss to have the possibility to buy one in Italy… I feel betrayed by Lexus. I think the design I improved and I like they take some detail form the RC. I am not sure if I like interiors with the "tablet" screen so intrusive and the round air vents, not a big fan of the touchpad also. So apart from the interiors that I need to understand... for me is probably the best IS ever designed on this platform. Let see what will be happen in the future when the totally made a new IS.

Let's hope they offer also for us in EU!

Reading our reasoning, if you think about it, it is quite incredible that a car manufacturer has customers who would be willing to remain customers, but they find themselves forced to discuss what other brand to choose, because their favorite model is deliberately excluded from their market and is not offer no alternative possible. In the end, excluding the SUVs or crossovers that really don't interest me, I certainly would like to drive an ES if I was certain that it is a vehicle that respects the quality paradigms of Lexus, but it seems that this model has failed in its primary purposes. Has anyone ever wondered why? Even my dealer isn't enthusiastic about recommending it. I think it's incredible. If we consider this, we continue to wonder what sense it makes to push customers on ES, which in my opinion (certainly in Italy) in all probability sells less than IS and cancel a sedan with a perfect price range to run certain type of customers from EU/UK market. For this reason, in times of confusion, the market teaches that customers move towards those who demonstrate that they have the pulse of the situation and not towards those who seem confused and with unclear ideas. But I would expect the unclear ideas from brands that have always followed Toyota and not one of the largest manufacturer in the world. But I can tell you that in any case, there is an anecdote that I like to remember. A Japanese friend of mine had been commissioned by Toyota a couple of years ago to do an analysis on the infotaiment system and on updating the graphics of the navigation system ... after working a year she resigned because she was going crazy: nobody wanted to listen to it, nobody wanted to change even a single element. Yet we all know that the Lexus Navigation system is not at the forefront, not even in the resolution, in the fonts, or in stupid things that can be easily updated but which make sense in the context. It would seem that they are so anchored to old patterns that perhaps the problem arises right within the heads of current management who cannot consolidate all the exceptional and wonderful work done to date.

I can only agree with you. Said and defined with no doubt that I love my IS300H MY2017 and that I have another year to stay with her, with pleasure as since the beginning this is my most appreciated design, next may I will face the worst case: 1. pay 15.000€ and keep the car (I am sure it will last for another 10 years and maybe during this time, my passion for car design, technology and Japanese car will decrease) 2. give back the car and continue to pay per drive a new Lexus (but what?) 3. give back car and keep the 15.000€ in my pocket to pay the deposit for a tesla model 3 or ... who know? It's early to think about it? I don't know, for sure the lack of a new IS or another model of Lexus modern, advanced and in touch with the need of the new market put me in the position of thinking. Also, it is important to say that I don't see at the moment (or I am not so much interested) to come back to German cars, even if electric and absolutely not any type of Korean, Italian or European car.

This is an interesting survey on Tesla Model 3 https://www.bloomberg.com/graphics/2019-tesla-model-3-survey/ concerning low volume in EU, I agree that Lexus surely would have bigger and more stable base of customer, but to be honest their strategy seems wrong since the beginning. I don’t think the responsibility at the beginning was of the Japanese head offices, probably they have trust to some EU marketing department, but if we want to be honest, there was lot of mistakes and they did not take care. - the mistake of Diesel version - the mistake of not very reliable early generation of some models - the mistake of communication, too much focused in art and weird concept that probably even the “Lexus Enthusiast” does not understand - the mistake of explaining to who does not know the hybrid engine how it work (self charging, electrified and so on) - the mistake of moving everything under Toyota hat, even the customer service. and so on. It’s normal the market decrease. It’s a pity.

Beautiful indeed

Let me say I am with you.

I like this post because it is offering interesting discussion points. I see that Lexus' strategy in Italy is also present in other European countries and the United Kingdom, this makes me understand that it is no coincidence then: they decided to follow the path "Toyota for all, Little service for all". It makes me think a lot about some aspects. 1. we all agree that the strategy is to save money, there is no other explanation: however, if a company decides to commit suicide slowly in terms of image, it means that it needs savings which outweighs the need to maintain a high level of the image, I don't think Toyota need money; Anyway: You save but you pay a price that can cost you your image on the customers. 2. by choosing the strategy of expanding the mass of customers, offering slightly lower products on those quality and design factors that made the difference compared to other car manufacturers, you can try to increase sales a bit on the concept of "quantity, instead of quality" but here too, it is only a temporary benefit, because it increases new mid-range customers (who are mostly curious, unstable and are not loyal to the house and, generally, do not have much spending capacity in the medium-long term) but lose those historic loyal customers who see interest in the brand waning, given the lack of innovation and proposal. However this strategy is the opposite of the Japanese mentality, I work with the Japanese in my sector that is textiles, and I assure you that their strategic thinking is very different from this, almost in this filed of fabric, fashion, and design. Therefore it means that all this sense of change and downward strategy is European / UK, this makes us think. In my small company in times of crisis like this, I have chosen the path of giving a better service, offering new products, engaging the client in the best way, showing that I am always active, proactive, and strong in my philosophy, this reduce my margin and the profit on the short term, but in the medium long therm I keep the customer with me, and I experience that during lockdown when everybody was afraid and terrorized, keeping a proactive e positive position help me lot. Then, a few words on aspects such as innovation and design. Yes, I agree that the IS200 in Japan was marketed under the name ALTEZZA and even today, the IS in Japan has another name, as also the Toyota version LS is called in another way. But the Toyota versions, honestly, have nothing to do with the cars when offered under the Lexus brand. Ultimately, I think that as you said above, what is missing is a real evolution on the engines. Although I am very happy with the Hybrid Synergy Drive engine (and very opposed to the "Self Charging" pay-offs or as seen now in the "Lexus Electrified" commercials in Italy because they only confuse people) I must say that they are starting to appear many other proposals, all the brands are hyper-active on this front, little is missing that they can become at Lexus level. It seems to me that Lexus is dozing, arguing too much inside, that there are many fears, little vision, and little courage. Yes, there is a crisis, yes we are in a difficult moment, but nobody can say that there is not yet that customer in the IS segment who has the interest and potential to spend a certain budget, integrating even more value, such as a leather seat, a Mark Levinson system. If there wasn't such a market, there would be no Tesla growth, just to give an example, in Europe. So I think that an IS, with a more modern battery pack and a more updated Hybrid Synergy Drive and with a redefinition of its aesthetic aspect, with the snap of the range towards the higher, perhaps adding the option for the head-up displays, would have had a clientele that would surely have stayed in Lexus for sure. Rolling the dice on the table in some marketing meeting hoping that all IS customers move towards ES or NX is too big a risk and in my case, this will not happen for any reason: One aesthetic: I don't like is suvs, half-suvs, mini-suvs, pseudo-suvs, The other reliability: at the moment I do not trust the quality of ES, I am used too well with my experience within the IS range that has been in 15 years and in 4 different cars driven, from its origins to today, perfect, without a more small flaw. And finally, the ES is more expensive. We have the RC, yes and I like too... an IS with 2 doors, more sportive: but if you don't like the F SPORT package and prefer the more elegant e classic style (as I prefer) you miss lot of features. Another incredible decision by Lexus marketer, that I will never understand.

First of all I would like to point out that at the moment I can testify my opinion from Italy, I don't know the other markets. I'm a simple enthusiast, I don't have engineering skills. I just buy a car and use it for my needs. If I have to be really honest, Lexus has almost totally lost its exclusivity for at least a few years, when it has privileged an average consumer target instead of maintaining its shares in the medium-high segment and this has happened in Italy for two specific reasons: 1. closure of the historic Lexus showrooms and integration of sales and assistance in commercial Toyota facilities where the level of customer care and technical assistance is very poor, with a downward orientation, as well as sales. 2. these sales offices are pushed to sell the Lexus basic products, that is the cheapest of the range, they strongly push UX and NX basic models, without optional features or advanced features, aware that the consumer who buys a Lexus today, in 2020, in Italy, will not he knows nothing about the brand, has no experience with "the old Lexus range, performance, customer service, philosophy" so he also accepts cars like UX, very far from the Lexus philosophy. Not bad car, but not Lexus. 3. the old mechanics of the historic Lexus service, with whom I have now friendships after 15 years of possession of Lexus cars and 4 IS cars purchased over time and 2 CTs for my wife, told me to keep away from the ES and the NX , because to them saying "they are not cars with the Lexus construction philosophy" it seems to me that it is enough to read the comments on the ES to be able, at least a little, to agree. In any case, at least in my region (North East of Italy), I think the dealer has only sold a few ES, so it certainly isn't a car that hit the market like GS did. I point out that I was really in love with the ES, but after driving it for a few weeks I realized that I wasn't driving a real Lexus: maybe it was a "masked" Toyota Camry. A thousand noises, crunches, a disarming slowness, a build quality that my IS300 H surpasses. The UX is given to me as a service car, but it looks like a toy and in my opinion: • consumes too much if I make comparisons with my IS300H • she is confused, too many buttons, too many niches, I feel uncomfortable • certainly has an interesting design, but tired immediately. (If the designers do not find other ideas, sooner or later they will be outclassed by other car manufacturers: the lights of the IS2021 are already the same as those of the SEAT CUPRA, take a look too.) • I see it as a car without a soul, it doesn't convey the feeling I felt when I got into my first Lexus (I came from the German cars). It is obvious that it is only my impressions, I am not a technician, I am not a mechanic, as in all things there will be enthusiasts and those who will say instead that the IS30H sucks, it is normal so, because everyone of us tends to protect his taste, his choice, a car or anything else: a watch, a clothing brand, etc. Therefore I must say that in Italy, the word "exclusivity" no longer makes sense. You have exclusivity if the car manufacturer remains true to its DNA, if it offers you advanced technologies and research, if it offers you an advanced and luxurious service and customer care. But if having a Lexus becomes having a mini-suv that costs a little more than another brand and makes you conform to fashion, there is no longer any exclusivity. The same applies if you have an IS or an RX (which are truly exclusive) and you have to take it to a Toyota workshop where you are treated poorly. I am fortunate to have and still have a dealer about 100 km away from a distance that is part of the historical network, he is trying to resist with all its strength the paradigm shift imposed by Lexus. I turn to my comment on Tesla. I have no idea of the reliability, which you say is very low and I will certainly inquire, as you understand I don't think it is the exclusivity that today guides me in the purchase (although in Italy Tesla offers a service that we can compare to that of Lexus of the origins ) and certainly we do not see as many Tesla as UX / NX which are now the practice. Tesla is very rare here, although in my mountain village, with the first largest inhabited center (Treviso) at 30 km .. I have a TESLA Supercharge charger 600 meters from my house so Tesla looks very ahead. My IS300H will stay with me until May 2021 or at the end of the payment plan and I will have all the time to study and try various Tesla, if I consider doing an important step like this I will think about it a lot. Certainly, if Lexus' philosophy continues to focus on cars with outdated engines (technologically speaking the new IS300H 2021 will have the 2014 engine) and on the declaration of enhancing a medium segment (if we exclude the very rare ones that can buy an LC) sooner or later all customers will have to ask the same questions I am asking to me. Apologize for my bad English.

In Italy too, IS does not get any attention. personally I am at my fourth, starting with IS200 sportback that I still miss. A real Lexus in every single detail. I think it’s a great mistake thinking that in EU/UK the ES could overplace the IS: the ES is the same generation of NX or UX, I call them “fake Lexus” there’s nothing of Lexus heritage in them, if you drive them, you undertsand, or, at least, this was my impression after sevral trial. Personally I have to change my 2017 IS300H luxury with all the extra with a new one, in may 2021 at the end of the pay per drive contract, as I do with every Lexus since the beginning. I was always lucky to find anew model waiting for me every 3/4 year. Sincerely I don’t think in this moment, that I would buy aN ES with all the problems was seen in this car, or for sure I would not by a NX that here in Italy is the most fashion car as everybody want and everybody shown, I don’t like to be in the mass market. After 16 year of Lexus, maybe it’s time go Tesla. Sad to say.

Well, I am so happy! Another proof that Italian Lexus branch is so poor!