Lexus IS200
No it’s not a BMW 3 series, but for up to 20% less money, depending on the spec, that won’t matter- and who wants a 3 series anyway?
In a quarter of a century BMW has advanced from selling German engineering excellence to hawking DIN-standard snobbishness, a brilliantly successful ploy.
This increase in accessibility has also diluted its emotional appeal. You can see the danger signs. For the first time, over 850,000 cars were scheduled to be manufactured by BMW in 2003 – so perceived exclusivity takes a hit, no question. Around 75 % of BMW sales in the UK are the 3 series.
As far as the IS200 is concerned, you should also consider the extraordinary build quality that is synonymous with the Lexus badge, the lavish equipment levels, and the fact that you won’t spend your life passing nearly identical cars every time you climb aboard.
:D :D :D