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New Prius 2023


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Toyota seems to be successfully generating a lot of pre-launch interest for the 2023 2L/233bhp Prius in the main European markets.  Limiting this drivetrain in the UK to the Corolla and not making it available for the Prius might therefore appear an odd decision.  So odd, in fact, that one is left wondering if the move is not simply intended to protect and hopefully boost Toyota’s mainly Corolla-based UK manufacturing investment.  Toyota’s explanation that it prefers to focus on SUVs and crossovers because the UK market is increasingly oriented towards them is not entirely convincing since much the same trend is visible throughout Europe.  That sales of the hitherto ugly and boring Prius have been dwindling faster in the UK (albeit probably not by much) than elsewhere may be true, but isn’t this the trend that Toyota is intending to reverse globally with the completely redesigned and very significantly pepped-up new model?
 

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10 minutes ago, Janeere said:

I'm waiting for Prius 2023. This will be much better of old versions. But what puts me guard is the price, including worldwide situation, how much this will be cost.

IT-specialist of Work Time

It's not coming to the UK unfortunately 

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