I've had a good few years of dealing with a couple of Midlands dealerships and am about to take delivery of my 5th Car. I've never had any issues either with Sales, or servicing and staff are always friendly, get tea and biscuits and somewhere nice to sit etc.
I do recall talking to a friend before I became a customer though (maybe ten plus years ago) and he was always telling me about "events" he had been invited to. I've never had anything like that so maybe they don't do them anymore