You don't see the Lexus advertised like BMW's or Mercedes in the media but it seems to still get customers and keep them!! :) I myself bought one as I just love everything about Lexus! :D Lexus stands for Quality of workmanship,Quality for money(all the standard equipment you get in a lexus that you pay for with other car makers),Quality service(when you go into a lexus dealership,they make yuo feel welcome whether your a protential customer or a customer thats bought a used Lexus!something that I have never had even from buying a brand new car from Ford or Vauxhall!!)Then theres the prestige of owing a lexus.If your asked by someone 'what car do you drive?' when yuo say 'a A Lexus' they look at you as if your some sort high flyer!Yes It's a Toyota deep down but Toyota are renowned for quality and a lexus is just that litttle bit More in peoples eyes. It might just be me but when I'm in a carpark there are all sorts of cars there,Mercs,BMW's No-one takes much notice of them as there are Lots about but a 'LEXUS' Stands out!!!