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Cardboard 300h

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I've spent the last hour looking at pictures and videos of an all-cardboard full-scale model

of a 300h built in the U.K. and sponsored by Lexus. A truly mind-boggling piece of hi-tech

craftsmanship and well worth gawking at. Google it and see.

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What a great piece of classy marketing from Lexus - not sure that was the intention but very impressive and makes you proud to be a Lexus owner. Always good to see companies allocating money for this sort of activity, the result is a real credit to the Lexus employees who carried out the work.

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Pretty pointless tbh. I can't see how its innovative at all.

May as well make another one from wood while theyre at it......

id assume they got a company to make it anyway - they won't have done it "themselves"

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Pretty pointless tbh.

Presumably the model is integral to Lexus' advertised policy of encouraging craftsmanship through sponsorship,

the aim being to reinforce its own image for quality. I imagine that the only practical value the model has for Lexus

is as a display piece at shows and selected dealerships, and it is pretty impressive for this purpose. The publicity

value for the small Bermondsey industrial design firm that constructed it is both higher and more direct.

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