I was umming and ahhing between an A4 and an IS200 and finally went for the IS200 after pricing up all the A4 extras and working out that to get not quite as many toys would cost me close to £10k more :o
The A4 for me was bland in comparison as well, and it felt like I was sitting on it rather than in it. Ok, so the quattro system was nice, but not enough to sell the car to me.
The Lexus was much more my cup of tea, and after the dealer let me have one for a weekend to try out my mind was made up and I don't have any regrets.