Will Kylie Minogue Change The Brand Image?

its_a_doozy · February 6, 2011

Just seen that Kylie Minogue is advertising the new Lexus.

Inthink thats a good call, considering Jeremy Clarksons mocking that girls don't like Lexus. ;-)

http://blog.lexus.co.uk/2011/01/lexus-quietly-presents-kylie-minogue-with-the-new-ct-200h/

Haven't seen any pics with Kylie in her hot pants, straddling the bonnet. Would be cool if she did an Advante Provocatuer style ad. :-o

Parthiban · February 8, 2011

I assume that Lexus are spending a lot of money hoping it will - unfortunately I'm not convinced it'll work as the CT just doesn't look interesting enough.

Only time will tell though, sometimes simple association with a celeb can be enough for people to go out and buy something

edwatki · February 18, 2011

With the introduction of a pop star like kylie, it looks like the CT 200h is being target at a different audience to other Lexus cars. The Lexus and Kylie Minogue advert would suggest they are appealing to a younger female audience.

TonyGoose · February 18, 2011

Or perhaps just a case of "Trash promoting Trash" :P

TG

Cougar · February 19, 2011

Or perhaps just a case of "Trash promoting Trash" :P

TG

Really ????

Ruudfood · February 23, 2011

No, but I could watch that ad all day! :) ;)

steve2006 · February 25, 2011

She hasn't joined the LOC yet!

Strange it's a LHD vehicle?

Cougar · February 26, 2011

quote name='steve2006' timestamp='1298666996' post='747706']

She hasn't joined the LOC yet!

Strange it's a LHD vehicle?

The CT used was only of two in the country at the time.The other which was a white one and in the window of Harrods

Grey car at Shoot

MAT_8N · March 4, 2011

she's made me think about changing our old rx300 for one!! but looking at the reviews on here i dont think i'll bother, look for a decent 400h

Rapidone · March 7, 2011

The celebrity angle is certainly interesting for this car.

How many times does Clarkson ask his celebrity guest, do you have a Prius too?

Maybe we'll see the celebs dump there Priuses on mass and get the CT200h instead.

The same eco credentials but with some luxury aswell.

steve2006 · March 9, 2011

Lexus are now running a competition to win VIP trips to see Kylie on her concert tour,in a desperate attempt to win I have already entered over 300 times!