It grows on you I guess. I didnt like it at first either. I ordered my RX after seeing it in the showroom for the first time as it works. Of course, it depends on which spec you go for, the F-Sport has a nicer looking grill compared to the Luxury models IMO.
Something I noticed whilst watching the vid - that HUD is pretty impressive! Full colour, speed, adaptive cruise control guide, lane guidance for sat nav as well as sat nav instructions. Pretty cool!
Another thing is that they didnt skimp on the lighting. The Turn signals are just above the L-shaped Daytime running lights and stay on unlike *cough* Audi, who use the same bulbs for the DRL's and the turn signals and you get the cheap look where the other side go dim etc