Remember i was talking about people buying the newest car they could afford. So say you've got 5k to spend, alot of people will look for the newest car out there for that price, when there is nothing wrong with something a bit older that is nicer to start with. I think i do forget to factor in not everyone can justify 22mpg around town so a small hatchback is a sensible option for them, as many of you have stated many people just want a car to get them to A to B and dont get as much satisfaction as us car nuts do from the little things a car can offer in terms of noise, looks and technology. Funny people should bring up technology because take a IS200 for example, really what doesn't it have that most average cars that are on the road have? even the latest IS or any other later model prestige cars in its category the list isn't that big if you think about it. take out the array of safety features cars have now but stuff like Bluetooth, Ipod connectivity and sat nav can easily be added at very small cost, and what else is left?. Air condition, cruise control, climate control is only recently becoming standard and is still advertised as a selling point, and stuff like heated seats, electric seats and a good sound system is still left for the more luxury brands. Even my friends brand new 13 plate mini cooper S hasn't got as much equipment as my IS, she said the electric package was a extra £1500 and wasn't worth it.