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Wim Motto....


Tony-Bones
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It's not easy is it!... that's why i have asked team LOC to help on this topic.. The difficult part is to not include the company name in the motto... to have a name wheels-inmotion and a motto 'keeping your wheels in motion' would be repetitive and miss the point. In addition our field is not the easiest to explain so the motto needs to be informative..... I liked this one 'Excellence is not a skill it's an attitude' but it may be to long winded...

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Tony, to the people who are unfamiliar or even unaware of the importance of accurate geometry, the logo should explain what WIM actually does. Wheels in Motion - excellence is a skill, not an attitude is largely irrelevant to people who don't know what you do, it could mean you are a very good meals-on-wheels service, or refurb alloy wheels etc etc, to the people who are aware of vehicle geometry, it does indeed imply what it says, but these people don't need to know as your reputation largely preceeds you. Not a criticism at all, just an observation.

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Tony, to the people who are unfamiliar or even unaware of the importance of accurate geometry, the logo should explain what WIM actually does. Wheels in Motion - excellence is a skill, not an attitude is largely irrelevant to people who don't know what you do, it could mean you are a very good meals-on-wheels service, or refurb alloy wheels etc etc, to the people who are aware of vehicle geometry, it does indeed imply what it says, but these people don't need to know as your reputation largely preceeds you. Not a criticism at all, just an observation.

A very valid observation Thank you... Thinking cap back on :winky:

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Hi Tony, Hope your well! Not "spoken" to you for a while! :D

What about:

Wheels in Motion - "Taking Wheel Alignment to the Next Level"

or

Wheels in Motion - "The Next Level in Wheel Alignment"

Most motorists will have heard of wheel alignment, but not geometry so the motto uses something they a familiar with and suggests what you do is more advanced and progress- not sure if I have explained that correctly!

My favourite one is "The Persuit of Perfection" but I think a certain car company already uses that one! :P

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Tony, to the people who are unfamiliar or even unaware of the importance of accurate geometry, the logo should explain what WIM actually does. Wheels in Motion - excellence is a skill, not an attitude is largely irrelevant to people who don't know what you do, it could mean you are a very good meals-on-wheels service, or refurb alloy wheels etc etc, to the people who are aware of vehicle geometry, it does indeed imply what it says, but these people don't need to know as your reputation largely preceeds you. Not a criticism at all, just an observation.

A very valid observation Thank you... Thinking cap back on :winky:

'Beyond Alignment'....... :)

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Sorry for hi jacking the thread a bit but here are some mottos for own brand condoms

Maybe give a little inspiration

Sainsbury condoms - making life taste better

Tesco Condoms - every little helps

Nike Condoms - Just do it

Peugeot Condoms - The ride of your life

Galaxy Condoms - Why have rubber when you can have silk

KFC Condoms - Finger Licking good

Minstrels Condoms - melt in your mouth, not in your hand

Safeway Condoms - Lightening the load

Abbey National Condoms - because life is complicated enough

Coca Cola Condoms - The real thing

Ever Ready Condoms - keep going and going

Macintosh Condoms - It does more, it costs less, it's that simple

Pringles Condoms - once you pop, you can't stop

Burger King Condoms - Home of the Whopper

Goodyear Condoms - "for a longer ride, go wide"

***** Condoms - no comment required

Muller light condoms - so much pleasure, but where's the pain?

Flash Condoms - Just sit back, relax and let flash do all the hardwork

Halford Condoms - we go the extra mile

Royal Mail Condoms - I saw this and thought of you

Andrex Condoms - Soft, strong and very very long

Renault Condoms - size really does matter!

Ronseal condoms - does exactly what it says on the tin

Ronseal quick-drying condoms - its dry and waterproof in about 30 minutes

Domestos Condoms - gets right under the rim!!

Heineken Condoms - reaches parts that other condoms just cannot

reach

Carlsburg Condoms - probably the best condom in the world

Mars Condoms - a condom a day helps you work rest and play

AA Condoms - they're the 4th emergency service

Pepperami Condoms - its a bit of an animal!

Polo Condoms - the condom with the hole!! (VERY poor seller !!)

:tomato::tomato::tomato::tomato::tomato::tomato::tomato:

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