What Does Lexus Stand For?

[gozzyis200]

does any one know what lexus stands for??

[edeath]

I've heard it stands for Luxury EXports to the US, that it was after the character Alexis in Dynasty or that it means nothing.

[edeath]

From Reference.com:

"Brand development

In 1986, Toyota’s longtime advertising agency Saatchi & Saatchi formed a specialized unit, Team One, to handle marketing for the new luxury brand. Image consulting firm Lippincott & Margulies was hired to develop a list of 219 prospective names; Vectre, Verone, Chaparel, Calibre and Alexis were chosen as top candidates. While Alexis quickly became the front runner (also associated with the Alexis Carrington character on the popular 1980s primetime drama Dynasty) and later morphed to Lexus, the name has been attributed to the combination of the words "luxury" and "elegance. According to Team One interviews, the name has no specific meaning and simply denotes a luxurious and technological image, although Lexus in Australia claim the original name is short for Luxury Export to United States. (LExUS)."

Still no idea if there is a shred of truth in the article. And yes v slow day at work.

[Gord]

does any one know what lexus stands for??

Nothing as far as i know

[FuntimePhil]

gotta say im really not happy about driving a car named after a dynasty character! Can we keep that one hush hush!!

[edeath]

shall i score it out lol?

[FuntimePhil]

i think you should! bad enough we have the alan partridge stigma without dynasty too!! My mother will be so pleased lol

[kenfoxy]

I'm mortified. I can't stand the character of Alexis Carrington (played by Joan Collins). If this becomes widely known it might further depress Lexus used car values. I'm certainly not letting my wife know as she drives the car the most.

[Mark W]

Actually and this is a little known fact comes from the Japanese phrase

Lao Ehi Xing yU Sang

Which litterally translates as Perfection Car Smooth Comfortable Drive

[Steviewevie]

Actually and this is a little known fact comes from the Japanese phrase

Lao Ehi Xing yU Sang

Which litterally translates as Perfection Car Smooth Comfortable Drive

Not sure if this is a joke that I can't figure out , but that sounds like Chinese, it's not Japanese.

[aido]

Never heard that one before either - where's that one from Mark?

[littlelegs]

Actually and this is a little known fact comes from the Japanese phrase

Lao Ehi Xing yU Sang

Which litterally translates as Perfection Car Smooth Comfortable Drive

me not sure about that BUT SOUNDS GOOD TO ME LOL B)

[DJ Wozza]

hmm am with Stevie, sounds Chinese, but it's better than the Dynasty version or Luxury EXport to the US

[edeath]

From having read around Toyota say that it means nothing and is just supposed to be a name that infers Luxery and Elegance and Lexus Australia are the ones who say Luxery Exports to the US, probably in an attempt to sell more cars.