ATARI AND LEXUS TEST DRIVE NEW CARS
- New-to-Market Lexus Cars Now Available for Test Drive Unlimited for Free on Xbox Live® Marketplace -
LYON, FRANCE – 12 April 2007 – Atari today announced that a new “Lexus Car Pack” is available now for free download on Xbox Live® Marketplace for Test Drive Unlimited, the ultimate automotive and lifestyle gaming experience for Xbox 360™ video game and entertainment system from Microsoft.
As part of the Company’s new relationship with Lexus, Atari has released the Lexus GS 450h hybrid-powered luxury sport sedan and Lexus LS 460 premium luxury sedan on Xbox Live Marketplace for free download. Additional Lexus vehicles coming soon to Test Drive Unlimited include the SC 430 hard-top convertible and the all-new 2008 LS 600h L, the world’s first full hybrid V8 luxury sedan. The LS 600h L will reach Lexus dealer showrooms later this Spring.
“The quality and innovation of Test Drive Unlimited has set a new standard for racing games, and a key part of its appeal are the highly coveted cars which populate its world,” said Cyril Voiron, Marketing Director, Atari Europe. “Lexus automobiles are amongst the finest on the market today which makes them a perfect fit for Test Drive Unlimited and the unrivalled racing experience it offers.”
Test Drive Unlimited is packed with 90 of the world’s most desirable vehicles, one thousand plus miles of open roads and a host of online options allowing thousands of players to challenge each other, form clubs and compete in tournaments in the game’s persistent online world. Players can win races, challenges, missions and tournaments both on and offline to earn credits and purchase new cars, bikes, apparel, homes and garages, all in the wide open tropical setting of Hawaii’s Oahu island paradise. A new benchmark for racing games, Test Drive Unlimited is racing reinvented.