This is a little strange to me because I often get the opposite reaction to this. BMW, Mercedes, Audi, etc are all pretty household names, and because of this, everyone kinda knows roughly how much they cost. However, in this country, because Lexus is fairly unknown, it holds a lot more cred when u say 'I drive a Lexus' and also because it looks, drives and rides fantastic!
I have never felt, or don't think I ever will feel that I'd rather have a BMW, and the only reason I bought this is because it was cheaper. The fact that it was, was just even more of a bonus! Anyone who does feel that way, should go buy a BMW, (and get a life :P jus kiddin) and stop being a cheapskate