I agree that the Auidi's have better quality inside the car as in metarials and fit but look at a 7 year old A4 or A3 there no where near as nice looking as the old shape IS and it's the same story with the new IS, it looks stunning compared to the german rivals.
Oh and what spec is on an Audi and BMW? I heard that the ENGINE is now an OPTIONAL EXTRA!? like everything else on the german cars, , I wonder how much there gona charge you for that?
dad brought a second hand merc 2 years old, brand new it was 40K! same spec now is still same price, electric seats, err NO! heated seats, ummm NO!? Sat Nav, ohhh NO!? reversing camera, ........ nahh!? ect ect ect, list goes on and on like a duracell bunny!
To sum up if you want a good quality dash (not that it's the most impotant part of a car) buy an audi!? if you want the best drive get a BMW (general concensus, not my idea) if you have taste, like value for money, your not a lemming and love gadgets GET A LEXUS.
IMHO