Most air conditioners have their capacity rated in British thermal units (BTU). Generally speaking, a BTU is the amount of heat required to raise the temperature of one pound (0.45 kg) of water 1 degree Fahrenheit (0.56 degrees Celsius). Specifically, 1 BTU equals 1,055 joules. In heating and cooling terms, 1 "ton" equals 12,000 BTU.
A typical window air conditioner might be rated at 10,000 BTU. For comparison, a typical 2,000-square-foot (185.8 m2) house might have a 5-ton (60,000-BTU) air conditioning system, implying that you might need perhaps 30 BTU per square foot. (Keep in mind that these are rough estimates. To size an air conditioner for your specific needs, contact an HVAC contractor.)
The energy efficiency rating (EER) of an air conditioner is its BTU rating over its wattage. For example, if a 10,000-BTU air conditioner consumes 1,200 watts, its EER is 8.3 (10,000 BTU/1,200 watts). Obviously, you would like the EER to be as high as possible, but normally a higher EER is accompanied by a higher price.
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Basically the higher the BTU the more powerfull the unit. Most are between 9000 and 12000.